Varvara Alexeyevna Morozova entered Russian history not only as one of the richest women of the Russian Empire but also as a patron and philanthropist who cared for her workers at the Tver manufactory. After the death of her husband, at the age of 34, she took over the management of the factory. Despite lacking significant experience, she quickly learned and achieved great success. The first step was inviting an experienced engineer to the position of executive director. Morozova also considered expanding the market and purchasing materials at lower prices while maintaining product quality. Her Tver factory processed 212 thousand poods of cotton annually, generating enormous profits. Nemirovich-Danchenko wrote about her: "A beautiful woman, a wealthy factory owner, kept herself modestly, never flaunting her money."

She truly did not waste money, directing a large portion of her funds to charity. Varvara Alexeyevna also cared for her workers by building a small factory town for them with a school that offered free sewing and handicraft classes, a hospital with 80 beds, a maternity ward, a kindergarten, and a home for the elderly. Gardens and vegetable plots were mandatory next to the workers' houses. Every building was equipped with heating, which refuted the notion that factory owners saw workers merely as a source of income.

Conflicts at the Tver manufactory did occur, and there were even strikes. However, Varvara Morozova always personally came to the demonstrators to understand the reasons for their discontent. Sometimes, the most active strikers were detained by the police, and they claimed they were educated or raised at the expense of the Morozov factory. In 1910, Morozova spent a huge sum of 550 thousand rubles to improve the living conditions of the workers. With this money, a large dormitory for workers was built, named "Paris," which caused envy among those who did not live there.