One of the most famous pre-revolutionary buildings in Rostov-on-Don is the Vorojein income house, which was later acquired by entrepreneur Masalitina. Today, this building is recognized as a cultural heritage site of regional significance. It houses a bank and the restaurant "New York," one of the most prestigious establishments in modern Rostov-on-Don.

The house was built in the 1890s according to the design of architect Grigory Nikolaevich Vasiliev in an eclectic style. The first owner was Vorojein, and the building was used as an income house. Before World War I, it was purchased by the famous merchant Masalitina. Under her ownership, the house housed a haberdashery store X. Mermelystein, a halva factory of Masalitina, a sausage factory of Beitlan and Kuentzelm, an envelope factory of Kravchenko, a watch shop of Voloshinova, and the Weidenbach partnership.

The mansion occupies the corner of a block at the intersection of Bolshaya Sadovaya Street and Kirov Avenue. It is a two-story brick building with a multi-pitched roof and a rectangular layout, featuring a corridor system.

Masalitina House is executed in the spirit of eclecticism, combining elements of Baroque and Classicism. The central part of the building is a belvedere with domes and a spire at the corner. Originally, the dome was richly decorated: covered with "scales" and had four dormer windows. It was topped with an octagonal volume with bas-reliefs in the form of vases, above which rose a spire with a globe.

The facades of the building are adorned with brick decor. The first floor is rusticated, and the main entrances are highlighted by risalits with complex-shaped attics. The window openings are decorated with architraves, sandriks, and window niches. Among the decorative elements of the building, one can highlight the inter-floor belt, decorative brackets, frieze, profiled cornice, and pilasters.

After the establishment of Soviet power, the building was nationalized, and residential apartments were placed on the second floor. During World War II, the corner dome was lost, which was restored in a simplified form after the war, changing the external appearance of the building. In the 1950s, the first floor was occupied by a hairdresser and shops "Confectionery" and "Brewery."

In the 1990s and 2000s, the building changed owners several times, each of whom made changes to its appearance. In the early 2010s, repairs were carried out, during which the building changed its original color scheme: the first floor was painted green. On September 28, 2013, a fire occurred in the building, but it was managed to be saved.