The exhibition of the museum "Ivanovo Textile. History and Modernity" is dedicated to the development of textile production in the Ivanovo region from ancient times to the present day. The foundation of the exhibition is a unique collection of fabrics, which began to be gathered in the late 19th century. Special attention is given to textile products as works of decorative applied art. The museum's calico collection impresses with its diversity and reflects the folk artistic traditions that have developed over centuries, catering to the tastes of broad layers of the Russian population. Samples of ancient Ivanovo calicos reveal a significant layer of folk creativity in the little-studied area of artistic fabric design.

The new exhibition "Slava Zaitsev. Life=Creativity" was realized thanks to the collaboration of the Ivanovo State Historical and Local Lore Museum named after D.G. Burylin, the Moscow Fashion House "Slava Zaitsev", and the public organization "Business Woman Club", with the support of the Government of the Ivanovo Region. This exhibition organically fits into the concept of developing the Museum of Ivanovo Calico, which is unique in the global museum space in its content and recognition. It traces the connection between traditions and modernity, aimed at preserving the continuous dynamic continuation of history. The innovation of the new exhibition lies in blurring the boundary between museum statics and the dynamics of the creative process that shapes the modern and future world of fashion. The brand "Slava Zaitsev" is known worldwide.

An outstanding designer and public figure, People's Artist of Russia, talented poet, honored artist, laureate of State Prizes, professor of the Russian Academy of Sciences, Honorary Citizen of the cities of Paris and Ivanovo. The exhibition tells the phenomenon of a person whose life is inextricably linked with creativity. Visitors are literally immersed in the life space of the hero. Technical means create an effect of presence, allowing for "live" communication between the Master and the audience, where he shares stories about himself and his work.