In the pre-revolutionary period, the Yablokov Trading House was one of the well-known places in Rostov-on-Don. Built in 1898 by the famous architect Yevgeny Mikhailovich Gulin, it is today a monument of cultural heritage of regional significance.

The two-story building is located on the red line of Bolshaya Sadovaya Street, between the Kostanaev income house and the famous "Moscow" hotel. Its architecture combines elements of electricity and Art Nouveau. The facade of the building is adorned with large window openings. The first floor features shop windows, while the second floor's windows are richly decorated and framed with profiled archivolts. Each keystone is adorned with the head of Hermes in a winged hat, and the spandrels between the side windows are decorated with a sculptural representation of the caduceus, Hermes' staff. The lunette windows feature bas-reliefs on various themes. The images of Hermes, the god of commerce, on the facade of the trading house are not accidental. The central part of the building with the main entrance is slightly lowered, and the central window opening of the second floor is designed as a loggia of complex configuration with a small balcony.

Before the revolution, the first floor was rented by trading organizations: the Joint Stock Company of Girard's Manufactures and the Partnership of Emil Zindel's Manufacture. The basement housed the Renkov cellar "Fortuna," which had an entrance from Nikolayevsky Lane. There, cabaret performances and theatrical groups were often held. In 1904, the second floor was rented by R. Shtremer, who opened the first electric biograph in Rostov-on-Don and one of the first in southern Russia, the "Artistic," as indicated by a plaque on the building.

In 1917, the electric biograph was renamed the "Olympus" cinema, and soon the Yablokov Trading House was nationalized. The first floor housed stores of Voentorg and Rospromtorg. In the 1930s, the cinema was named "Komsomolets." After the war, it continued to operate, but was closed in the 1990s. At that time, the building was restored according to the project of architect E. G. Rekalo. Today, the former Yablokov income house houses a bank branch and a supermarket. The building still attracts attention with its beauty and majestic ornaments.