The publishing house of the St. Eugenia community became one of the first in Russia to start producing postcards, reproductions, prints, and posters. In the spring of 1897, the publication of artistic postcards based on watercolors by famous Russian artists began. Ivan Mikhailovich Stepanov, the secretary of the community, commissioned artist Nikolai Karazin to create four drawings, which were printed for Easter 1898, coinciding with the 20th anniversary of the end of the Russo-Turkish War.

The success of the first edition inspired further efforts, and for the second charitable release, 10 watercolors were gathered from well-known Russian artists such as I. E. Repin, K. E. Makovsky, E. M. Böm, and others. These works were produced at a high level at the capital's Cartographic establishment of A. Ilyin and went on sale in December 1898 with a print run of 10,000 copies each. Due to high demand, the print run had to be repeated. In 1902, a branded store opened in the capital in the building of the Society for the Encouragement of Arts on Morskaya Street.

The publishing house released postcards featuring architectural and artistic monuments of Russia, documentary postcards with views of cities and regions. In total, about 3,000 landmarks were represented on the publisher's postcards across 200 geographical points worldwide. Postcards with portraits of artists, composers, writers, and performers were also printed.

A special place among the postcards was occupied by portraits of members of the imperial family, as the community held the exclusive right to reproduce them. Over 20 years of existence, the publishing house released 6,410 postcards with print runs ranging from one thousand to ten thousand copies, totaling around 30 million pieces. The products of the 'Community' received numerous awards at international exhibitions, such as the World Exhibition in Paris (1900), the exhibition in St. Louis, USA (1904), and in St. Petersburg (All-Russian Handicraft Exhibition (1907, 1908), International Construction Exhibition (1908)).