The monument to Prince Yaroslav the Wise, the founder of Yaroslavl, is located in the Epiphany Square in the city center. This monument was erected in honor of the founding of Yaroslavl by the prince. The monument faces those entering the city center from the direction of Moscow.

For a long time, Yaroslavl planned to install a monument to Prince Yaroslav, choosing the most suitable location. The options considered included the Strelka, the confluence of the Kotorosli River into the Volga, where the city was founded, and the Medveditsky ravine, where, according to legend, Yaroslav fought a bear. However, the central Epiphany Square was ultimately chosen. Yaroslav the Wise seems to greet guests arriving from Moscow, symbolizing close ties with the city. Sculptor Oleg Komov and architects N. I. Komova and A. R. Bobovich created the monument, which was unveiled on October 23, 1993, with the participation of the first president of Russia, Boris Yeltsin. The monument and Epiphany Square have become a popular place for wedding processions.

In the early 19th century, there was already a stone pyramidal monument to Yaroslav the Wise in Yaroslavl, which was dismantled by order of Nicholas I as it did not correspond to its significance. In the early 20th century, plans were made to create a new monument, and funds were even raised, but they were spent on celebrating the anniversary of the Romanov house. Yaroslav the Wise is depicted with a sword in one hand and a model of the city in the other, symbolizing him as a creator and protector. The lowered sword speaks of the prince's peaceful policies. The bas-reliefs on the pedestal depict the coat of arms of Yaroslavl, the duel with the bear, and Yaroslav at work, possibly with a text of law or a book. This reflects the creation of the legal code Russkaya Pravda under Yaroslav, the emergence of a large library, and the strengthening of international ties through the marriages of his daughters to European kings. In the monument, Yaroslav is depicted according to the iconographic canon that emerged later, with a well-groomed beard like Christ. An older canon, inherited from the Varangians, depicted him with short hair or shaved bald, with long mustaches and Scandinavian facial features.