Watchmaker Pavel Bure founded his factory with experience gained from working with his father, with whom he collaborated from the age of 26. Having received an education at the Petropavlovsk Commercial School, Bure better understood how to transform a small workshop into a large enterprise. Subsequently, his company became the official supplier of watches to the Imperial Court. By that time, the factory had produced a vast number of products for high-ranking officials of the Russian Empire, generating an annual income of 50,000 to 60,000 rubles.

In Russia, half of the population wore watches made by "Pavel Bure." The range included pocket watches, chronographs, travel and wall clocks, alarm clocks, and gold repeaters. These products were often presented as awards and gifts to officers, officials, merchants, and other deserving individuals. Professions where precise timekeeping was essential, such as conductors on the railway, particularly valued these watches.

Thanks to the variety of products suitable for a wide audience, the brand became not only well-known but also a symbol of the era. In Chekhov's works, Bure watches are mentioned more than 20 times.

Almost anyone with a moderate income could afford a Bure watch, as their price was only 2 rubles, which in modern terms is approximately 2,500 rubles.