Today, the phrase "Penza cosmetics" may seem strange, but in the early 20th century, it had a completely different meaning. At 11 Moskovskaya Street, there was a specialized store offering cosmetics from Penza.

This store was founded by merchant Abdulla Kulakhmetyev, who also owned a perfume factory. His factory was located on the outskirts of the city, in the area of modern Zlobina and Kasatkina streets. The store's assortment was quite diverse. The advertisement claimed: "Kulakhmetyev's cosmetic-chemical laboratory offers lipstick, colognes, perfumes, soap, and other perfumery products of its own production. Sales are conducted wholesale and retail." The quality of the products was high, as confirmed by the gold medal awarded at the All-Russian Art and Industry Exhibition in Moscow in 1882. Among the products, an unusual cologne called "Toilet Vinegar" stood out. Although the name may seem strange, at that time, it referred to aftershave balms with icy acetic acid that refreshed the skin and reduced irritation.

Kulakhmetyev had two perfume stores, the second of which was located near Bazar Square. In one of the buildings, the merchant rented an entire floor.