The merchant dynasty of Alexeevs gained fame from the mid-18th century. They became wealthy from the production of gold and silver tinsel, a fine metallic thread used for sewing ceremonial clothing, uniforms, and church vestments.

After 1812, the Alexeevs acquired a manor on Bolshaya Alexeevskaya Street (now house 29 on Alexander Solzhenitsyn Street) in the former Alexeevskaya sloboda, where they established a gold tinsel factory. In the 1850s, production was moved to the neighboring Malaya Alexeevskaya Street, where several factory buildings were constructed. In the early 1880s, Konstantin Sergeyevich Alexeev, known as Stanislavsky, began working at the factory. In the early 1890s, he initiated a major reorganization of the factory, merging with a related company into the partnership 'V. Alexeev, P. Vishnyakov, and A. Shamshin,' where he became the managing director. Thanks to modern equipment, the factory became a leader in gold tinsel production.

With the development of production, new buildings were constructed. The last two buildings, which have survived to this day, are an L-shaped building in the courtyard and the main factory building along the street. The completion of the latter occurred by 1912, designed by engineer Tikhon Alekseenko-Serbin.

These buildings represent a vivid example of industrial architecture from the early 20th century. The main building, with its long facade echoing the curve of the street, stands out particularly. The alternation of large windows and pilasters creates a clear rhythm, making the facade expressive.

A theater operated at the factory. By 1898, the amateur collective of workers had transformed into a full-fledged theater troupe. In 1904, a small building was constructed in the courtyard for the theater, where it functioned until 1909, after which the space was repurposed for a cable factory.

After 1917, the factory was nationalized and renamed 'Electroprovod.'

In the 1990s, production ceased, and the territory was transformed into a business center. The two most valuable buildings, which are cultural heritage sites, were restored, while new office buildings were constructed on the site of the others.

The theater building housed the Sergey Zhenovach Studio of Theatrical Art.

The business center 'Stanislavsky Factory' began operations in 2007. In 2011, the reconstruction project of the factory complex, carried out by an English architectural firm, was awarded the Royal Institute of British Architects prize.