In the center of Veliky Ustyug lies the unique Santa Claus Fashion House. This magical place features a real sewing workshop where outfits for Santa Claus are created. Visitors can watch as frosty patterns emerge from silver threads, and outfits are adorned with sparkling icicles.

The exhibition hall showcases a new collection of outfits for Santa Claus's helpers called "Fashion Fairy Tale." In the "Catwalk" hall, guests can transform into famous friends of Santa Claus from his homeland. Each visitor will have the opportunity to create a souvenir "Button of Happiness," which will remind them of this amazing place.

Guests will not only meet the Winter Wizard himself but also participate in creating a new outfit for him. The artisans will reveal the secrets of frosty patterns on magical garments. Santa Claus will give exclusive gifts and take a magical photo with each guest as a keepsake.

In a stylized Russian hall, guests are seated at wide tables with samovars and treats, as is customary in Russia. The hostess entertains guests with anecdotes and songs, sharing stories about fashionable old Russian traditions and rituals of the North.

Cheerful hosts organize a game show program, a fashion disco, and a magical paper show. At the end of the evening, guests will be surprised with a video greeting from the Russian Santa Claus.

This is a popular holiday for children aged 1 to 12, featuring a theatrical program and greetings from Santa Claus. Paper, foam, or ribbon shows are offered, along with festive table decorations and a children's menu.

Guests will immerse themselves in the world of folklore and traditions of the Russian North, hear songs, and participate in round dances and ancient games.

In the large hall of the Santa Claus Fashion House, a themed wedding ceremony can be held, with the possibility of organizing a photo session and buffet.

Outfits and collections from the Fashion House, accessories, jewelry, and clothing are also showcased. Presentations of creative projects, award ceremonies, and themed photo sessions are conducted.